Less is more for Lytham fashion blogger

Annum Anwar is a fashion blogger from Lytham who is obsessed with minimalism. The 80’s power suit and androgynous style with clean shapes and silhouettes are her go-to when it comes to outfit inspo.

Annum wears Tom Ford optical frames available at Broadhurst Optometrists

As Annum works within the fashion industry for a PR agency she says: “It’s vital for me to look smart but in an effortless way. I make sure I look smart with a casual twist. For me, the white jeans dress down the outfit but not in a sloppy or untidy way. The added comfort of being able to wear jeans at work is also a win!”

Jumper: H&M

“I love these glasses, they are so pretty and I feel like they really bring out my features. You wouldn’t think so, because they are clear but the grey tone really works with my complexion. I normally feel scared of looking too geeky when I wear glasses but I instantly felt comfortable and happy in these.”

Blazer: And Other Stories

“With winter coming up, you’ll definitely see me sporting the hair tuck, I love that I can fake having a bob just by tucking my hair into my turtle neck. It gives me a much more refined look, which is just what I’m going for.”

Jeans: French Connection

“Putting my jacket over my shoulder isn’t always wise when we have the winds blowing in Lytham but I feel that when I’m wearing a jumper it can give me a bit of breathing space. A jumper under a blazer can sometimes get too hot!”

Annum wears Oliver Peoples sunglasses available at Broadhurst Optometrists

“I would never have gone for a shade like this for sunglasses but I got styled up by some of the Boptom staff and I loved them! It makes me feel so on-trend.”

You can follow all of Annum’s fashion adventures on her Instagram. She is also a beauty guru for all of you who are interested in her make up regime: https://www.instagram.com/annum.anwar/?hl=en